If you run a business - especially an online business - you NEED a mailing list.
So many people hesitate over starting and running a mailing list because they:
~ Don't know how to start
~ Don't know how to get (and keep) subscribers
~ Don't know what to write about
~ Don't know how to make money from a list
~ Don't believe a mailing list is important anymore thanks to the prevalence of social media
I'm a huge fan of social media, but NOTHING is more powerful than having permission to access someone's inbox.
People can forget to check twitter, they can ignore facebook, they can bypass your blog and leave their Pinterest account to languish – but they will never stop checking their email.
A mailing list is the most powerful way to keep in touch with customers, and also the most powerful way to entice potential customers to buy from you.
It builds trust, it keeps your customers informed, and it grows your relationship with them.
I have been using mailing lists to grow my businesses for years, and saw the need for a straight-forwards, no-fluff ebook outlining the answers to the above questions.
This ebook is geared towards creative entrepreneurs (crafters and artists) but has concrete tips and info that anyone can use and implement.
3 ~ Why do you need a mailing list?
4 ~ How to get set up
6 ~ Make it easy to sign up to your list!
16 ~ How often should you send emails?
17 ~ What should you write about?
24 ~ Take advantage of auto-responders
26 ~ How to get people to sign up
30 ~ How to keep people subscribed
31 ~ Why unsubscribes are a good thing
33 ~ So, how do I actually make money off this thing?
36 ~ Remember to be a real human being
37 ~ About Jess
If you know you need to start a mailing list, but don't know to get started, this is the book for you.
Written by Jess Van Den